Izumi Tonic by Shu Uemura Art of Hair

Izumi Tonic Collection Strengthening Hair Care Ritual with Rice Water
by Shu Uemura Art of Hair

Available in Canada at Curious Salons

For:
Weak, brittle, or damaged hair in need of strength, repair, and luminous softness.

Description:
Rooted in the ancient Japanese ritual of rinsing hair with rice water, the Izumi Tonic Collection by Shu Uemura Art of Hair reimagines timeless tradition through modern science. Each formula in this luxurious collection — from the shampoo to the mask and leave-in serum — is infused with rice water, ceramides, and sake extract, known for their strengthening and restorative properties.

Together, they fortify the hair fiber from root to tip, improving elasticity, smoothness, and radiance. Hair feels resilient, silky, and full of movement — beautifully renewed with every wash.

Benefits:
• Strengthens and fortifies fragile, weakened strands
• Improves elasticity and restores resilience
• Smooths the cuticle for radiant shine and softness
• Helps prevent breakage and split ends
• Lightweight hydration suitable for daily use

How to Use:

1. Cleanse: Apply Izumi Tonic Strengthening Shampoo to wet hair, massage into a rich lather, and rinse thoroughly.

2. Condition: Follow with Izumi Tonic Strengthening Conditioner, leave on for 2–3 minutes, then rinse.

3. Treat: Use the Izumi Tonic Strengthening Mask once or twice a week for deep repair and shine.

4. Finish: Apply Izumi Tonic Strengthening Serum to damp or dry hair to smooth, protect, and enhance luminosity.

Key Ingredients:
• Rice Water – rich in amino acids, vitamins, and minerals that strengthen and nourish the hair fiber.
• Ceramides – repair and reinforce the hair’s natural barrier, improving moisture retention and elasticity.
• Sake Extract – smooths, softens, and enhances shine for a refined, silky finish.

Why You’ll Love It:
Because Izumi Tonic embodies the elegance of Japanese beauty — pure, balanced, and transformative. It restores strength, resilience, and radiance to fragile hair, leaving it beautifully soft, supple, and full of life.