Izumi Tonic Strengthening Energizing Water

Yu-su-ru, the ancestral Japanese rice-water tradition. Shu Uemura Izumi Tonic Strengthening Energizing Water is a weightless leave-in mist rich in amino acids, vitamins, minerals and antioxidants. Sprayed on damp hair, it makes hair stronger from the first use, helps protect against future breakage and leaves hair feeling shiny and healthy. 150 ml. A Curious stylist favourite.

Key Ingredients, Explained

• Rice water (yu-su-ru): A Japanese beauty tradition from the Heian period: rice water, rich in amino acids, B vitamins, vitamin E, minerals and antioxidants, helps restore damaged hair and prevent future breakage.
• Agiamo-cultivated rice: Grown in Hyogo, Japan, using an eco-friendly farming system with the help of ducks.

The Results

• Hair is 10x stronger after one use*
• Helps protect against future breakage
• Leaves hair feeling shiny and healthy

*Instrumental test, Izumi Tonic Energizing Water vs. non-conditioning shampoo. Shu Uemura Art of Hair claim.

Why We Love It

• Weightless leave-in that never feels sticky.
• Anti-breakage care for fragile hair every day.
• Layers with styling, including heat protection.

Best For

All types of fragile hair, from fine and thin to thick, that breaks easily or needs strength.

How to Use

1. Cleanse and treat hair with your Shu Uemura routine, then towel-dry.
2. Spray Izumi Tonic Energizing Water on damp hair and comb through. Do not rinse.
3. Let hair air-dry, or layer with heat-protecting Netsu Design before blow-drying.

Curious Stylist Tip

Mist it on, then comb from ends to roots. It spreads evenly and helps detangle without tugging.

Your Izumi Tonic Ritual

1. Cleanse: Izumi Tonic Strengthening Shampoo.
2. Condition: Strengthening Conditioner every wash, or Strengthening Treatment Mask for deeper care.
3. Shine boost: Strengthening Gloss Treatment.
4. Leave-in: Strengthening Energizing Water on damp hair.

The Scent

Bergamot and lemon on top, a heart of ylang ylang, iris and rice water, and a soft base of rice, vanilla and sandalwood.

Ingredients

Key ingredients: Japanese rice water. The full ingredient list is printed on the packaging.

Formulas can change, so check the packaging for the current list.

Frequently Asked Questions

Do I rinse it out?

No. It is a leave-in mist for damp hair.

Can I use it with heat styling?

Yes. Layer it with Netsu Design before blow-drying.

Where can I buy Shu Uemura Izumi Tonic in Canada?

Online at rucurious.ca, with free shipping across Canada on orders over $65, or in person at Curious salons across Calgary, Cochrane and Rocky View, Alberta. Explore the full Shu Uemura collection.

Is this authentic Shu Uemura Art of Hair?

Yes. Curious is an authorized Shu Uemura Art of Hair salon retailer, and every product is sourced directly from the manufacturer.