Izumi Tonic Strengthening Shampoo by Shu Uemura Art of Hair

Izumi Tonic Strengthening Shampoo
by Shu Uemura Art of Hair
Rice Water-Infused Shampoo for Strength & Shine
Available in Canada at Curious Salons

For:
Fragile, damaged, or breakage-prone hair in need of strength, softness, and radiant shine.

Description:
Inspired by the ancient Japanese beauty ritual of cleansing hair with rice water, Izumi Tonic Strengthening Shampoo by Shu Uemura Art of Hair gently purifies while fortifying fragile strands. This luxurious shampoo combines the restorative power of rice water, ceramides, and sake extract to strengthen the hair fiber from root to tip, improving elasticity and resilience. The result is smoother, softer, and more luminous hair that feels stronger with every wash.

Benefits:
• Strengthens and fortifies hair fibers for reduced breakage
• Smooths and softens for improved manageability
• Gently cleanses without stripping natural moisture
• Restores elasticity and natural shine
• Ideal for daily use on weakened or over-processed hair

How to Use:
Apply a small amount to wet hair and massage gently into the scalp and lengths to create a rich lather. Rinse thoroughly. For optimal results, follow with Izumi Tonic Strengthening Conditioner or Treatment Mask for complete strengthening care.

Key Ingredients:
• Rice Water – rich in amino acids, proteins, and vitamins that reinforce and protect the hair fiber.
• Ceramides – strengthen and restore the hair’s natural barrier for improved resilience and smoothness.
• Sake Extract – refines texture and boosts softness while enhancing shine.

Why You’ll Love It:
Because Izumi Tonic transforms fragile, weakened hair into strong, fluid, and luminous strands. It’s the perfect fusion of ancient Japanese ritual and modern hair artistry — pure strength, effortless radiance.