Ashita Supreme Regenerating Shampoo

Japan's secret to supreme hair health. Shu Uemura Ashita Supreme Regenerating Shampoo thoroughly cleanses and nourishes hair. Its lightweight formula with ashitaba extract and ferulic acid helps smooth coarse, frizz-prone hair and adds shine while removing product build-up and impurities. For all hair types. 300 ml. A Curious stylist favourite.

Key Ingredients, Explained

• Ashitaba extract: Known in Japan as "the tomorrow leaf," this ancestral plant is sourced from Hachijō-jima island and is rich in antioxidants, vitamins and minerals for smoother, shinier, healthier-looking hair.
• Ferulic acid: A powerful skincare antioxidant, found in rice and coffee seeds, that helps protect the hair fibre and preserve its vitality, strength and shine.
• Panthenol: Binds to the hair fibre to leave a weightless, protective veil, so hair feels smoother, softer and more manageable.
• Biotin and caffeine: Complete the formula for a revitalized scalp feel and fuller, healthier-looking hair.

The Results

• 99% less breakage immediately after one application*
• 3x more shine immediately after one application**
• 16x more detangled hair*
• 20x smoother, more nourished hair*

*After one application of the shampoo, mask and serum system vs. a reference shampoo. **Product used alone. Shu Uemura Art of Hair claims.

Why We Love It

• Smoothing and shine from the first wash.
• Long-lasting frizz control when used with the full ritual.
• Lightweight lather that removes build-up without weighing hair down.

Best For

All hair types and conditions, especially dull, frizz-prone or breakage-prone hair that needs smoothing and shine.

How to Use

1. Apply to wet hair.
2. Massage into the scalp and through the lengths.
3. Rinse thoroughly.
4. Follow with Ashita Supreme Regenerating Conditioner or Treatment, then finish with the Intense Revitalization Serum.

Curious Stylist Tip

Use the full system. The biggest breakage and frizz results were measured with shampoo, mask and serum used together.

Your Ashita Supreme Ritual

1. Cleanse: Ashita Supreme Regenerating Shampoo.
2. Condition: Regenerating Conditioner every wash, or Regenerating Treatment Mask for deeper care.
3. Finish: Intense Revitalization Serum on damp or dry hair.
4. Weekly scalp reset: Purifying Sea Salt Scalp Scrub before shampoo.

The Scent

Marine accord, star anise and lemon on top, a heart of cyclamen, freesia and jasmine, and a base of mineral woods, patchouli and soft musk.

Ingredients

Aqua / Water / Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, PPG-5-Ceteth-20, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dicaprylyl Ether, PEG-55 Propylene Glycol Oleate, Salicylic Acid, Propylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Oleyl Alcohol, PEG-60 Hydrogenated Castor Oil, Polyquaternium-7, Butylene Glycol, Benzyl Salicylate, Linalool, Benzyl Alcohol, Limonene, Alpha-Isomethyl Ionone, Hydroxycitronellal, Angelica Keiskei Leaf/Stem Extract, Panthenol, Caffeine, Biotin, Ferulic Acid, Tocopherol, Parfum / Fragrance.

Formulas can change, so check the packaging for the current list.

Frequently Asked Questions

Does it contain sulfates?

Yes. Sodium laureth sulfate is the cleanser in this formula.

Is it good for frizzy hair?

Yes. It is designed to smooth coarse, frizz-prone hair and add shine.

Where can I buy Shu Uemura Ashita Supreme in Canada?

Online at rucurious.ca, with free shipping across Canada on orders over $65, or in person at Curious salons across Calgary, Cochrane and Rocky View, Alberta. Explore the full Shu Uemura collection.

Is this authentic Shu Uemura Art of Hair?

Yes. Curious is an authorized Shu Uemura Art of Hair salon retailer, and every product is sourced directly from the manufacturer.