Ashita Supreme Strengthening Shampoo for Damaged Hair by Shu Uemura Art of Hair

Ashita Supreme Strengthening Shampoo for Damaged Hair
by Shu Uemura Art of Hair
Available in Canada at Curious Salons

For
Damaged, brittle, or over-processed hair in need of strength, smoothness, and renewal.

Description
Revitalize your hair with Shu Uemura Ashita Supreme Strengthening Shampoo, a luxurious cleanser inspired by the regenerative power of the Japanese Ashitaba plant — known to renew itself within a single day. This revitalizing shampoo purifies, strengthens, and smooths damaged strands while restoring vitality and radiant shine.
Infused with Ashitaba Extract, it helps fortify the hair fiber, replenishing strength and softness from root to tip. Hair feels purified, resilient, and beautifully renewed — with a lightweight, silky finish and luminous health.

Who It’s For
Perfect for damaged, sensitized, or over-processed hair seeking smoothness, strength, and rejuvenation.

What It Does

• Strengthens and fortifies weakened or damaged hair

• Gently removes impurities and buildup

• Restores softness, shine, and manageability

• Smooths and revitalizes hair fibers from root to tip

• Ideal for daily cleansing without stripping moisture

When To Use
Use as your daily shampoo to cleanse, strengthen, and renew damaged or over-processed hair.

How To Use
Apply a small amount to wet hair. Massage gently into the scalp and lengths until a rich lather forms, then rinse thoroughly. Follow with Ashita Supreme Strengthening Conditioner and Treatment Mask for complete restoration and hydration.

Key Ingredients

• Ashitaba Extract – a Japanese botanical renowned for its antioxidant and regenerative power that strengthens and protects the hair fiber.

• Ceramides – fortify and smooth the hair structure, improving elasticity and resilience.

• Light Botanical Cleansers – gently purify without stripping essential moisture.

Fragrance
An elegant floral-citrus blend inspired by the lush Ashitaba environment — with top notes of star anise and lemon, heart notes of freesia and jasmine, and a base of mineral woods and soft musk for a refined, sensory finish.

Full Ingredient List
Aqua / Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Angelica Keiskei (Ashitaba) Leaf Extract, Citric Acid, Benzyl Alcohol, Linalool, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Parfum / Fragrance.

Why You’ll Love It
Because this shampoo transforms damaged hair into silky strength and luminous vitality — each wash leaves it cleaner, smoother, and beautifully revived.