Shu Uemura Ashita Supreme Shampoo Strengthen Damaged Hair

Shu Uemura Ashita Supreme Shampoo

by Shu Uemura Art of Hair

Available in Canada

For

Damaged, dull, fragile, dry, frizz-prone, or heat-styled hair that needs renewed strength, softness, shine, and a more polished finish.

Description

Shu Uemura Ashita Supreme Shampoo is a luxurious revitalizing shampoo inspired by the Japanese ashitaba plant, known for its remarkable self-regenerating properties. Designed for hair that feels tired, weakened, dry, or overworked, this shampoo gently cleanses while helping hair feel stronger, smoother, and beautifully refreshed.

The Ashita Supreme collection is infused with Japanese-sourced ashitaba extract and ferulic acid, created to help rejuvenate the look and feel of hair while supporting softness, shine, and manageability.

Who It’s For

Perfect for anyone with damaged, dull, dry, fragile, colour-treated, chemically processed, or heat-styled hair looking for a luxury strengthening shampoo.

What It Does

• Gently cleanses hair and scalp
• Helps strengthen the feel of fragile, damaged hair
• Supports softness, shine, and smoothness
• Helps reduce the look of dryness and dullness
• Leaves hair feeling refreshed, polished, and renewed
• Ideal for hair exposed to heat styling, colour, or environmental stress

Formula

A revitalizing cleansing formula featuring ashitaba extract, a treasured Japanese botanical ingredient used in the Ashita Supreme collection. The formula also includes conditioning and smoothing ingredients to help hair feel soft, manageable, and luminous after washing. Shu Uemura describes the Ashita Supreme line as designed to rejuvenate hair to its most supreme state.

How To Use

Apply to wet hair. Massage gently into the scalp and through the lengths until lathered. Rinse thoroughly. Follow with Shu Uemura Ashita Supreme Conditioner, Treatment, or Mask for best results.

When To Use

Use as part of your regular wash routine when hair feels damaged, dry, dull, fragile, frizzy, or in need of a soft, strengthening refresh.

Key Ingredients

Ashitaba Extract / Angelica Keiskei Leaf-Stem Extract – A Japanese botanical extract used in the Ashita Supreme collection to help support revitalized, healthy-looking hair.

Ferulic Acid – An antioxidant ingredient included in the Ashita Supreme collection to help support hair vitality and protection.

Panthenol – Helps improve softness, smoothness, and manageability.

Caffeine – Included in the formula to support a refreshed haircare experience.

Biotin – Often used in strengthening haircare formulas to help support the appearance of healthier-looking hair.

Full Ingredient List

Aqua / Water / Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, PPG-5-Ceteth-20, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dicaprylyl Ether, PEG-55 Propylene Glycol Oleate, Salicylic Acid, Propylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Oleyl Alcohol, PEG-60 Hydrogenated Castor Oil, Polyquaternium-7, Butylene Glycol, Benzyl Salicylate, Linalool, Benzyl Alcohol, Limonene, Alpha-Isomethyl Ionone, Hydroxycitronellal, Angelica Keiskei Leaf/Stem Extract, Panthenol, Caffeine, Biotin, Ferulic Acid, Tocopherol, Parfum / Fragrance.

Fragrance

A refined, sensory fragrance with fresh, aromatic, floral, woody, and soft musk notes, creating a polished luxury haircare experience.

Why You’ll Love It

Because it brings tired hair back to life with a soft, luminous finish. Shu Uemura Ashita Supreme Shampoo gently cleanses while helping damaged, dull, or fragile hair feel stronger, smoother, and more beautifully renewed.