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Details
Pulp Riot Semi-Permanent Hair Colour is a vegan, direct-dye colour made by and for colourists. It gives bold, vivid and pastel results with high shine, and its Anti-Overworking Technology helps condition and strengthen hair while it colours. Each 4 oz (118 mL) tube is applied straight to clean, dry hair, with no developer.
Who it's for
Colourists and colour lovers who want saturated fashion shades, soft pastels or toning on pre-lightened hair, and who want a semi-permanent that leaves hair feeling cared for after bleaching.
What it does
- Delivers vivid, true-to-tube colour that lasts up to 50 washes
- 86% more shine (vs. unwashed hair)
- Conditions 12x better and gives 2x the hydration (vs. a non-conditioning shampoo)
- 3x stronger hair after bleaching and 3x less breakage
- Intermixable shades; add Clear to create pastels
Claims are from Pulp Riot's own testing. Results vary with the hair's starting level, porosity and care.
Shades
| Shade | Colour family | Description | Best on |
|---|---|---|---|
| Absinthe | Green | Mid-level emerald green with blue undertones | Level 6–10 |
| Aquatic | Aqua | Saturated turquoise with green and blue undertones | Level 6–10 |
| Blush | Light pink | Warm pastel pink | Level 8–10 |
| Clear | Clear | For diluting shades into pastels or adding shine | Any level |
| Cupid | Bright pink | Pigmented mid-tone pink with a heavy purple undertone | Pre-lightened hair |
| Fireball | Red | Bright red with magenta undertones | Level 6–10 |
| Jam | Violet | Pinky purple with a slight red undertone | Level 6–10 |
| Lemon | Yellow | True bright yellow | Level 8–10 |
| Lilac | Lavender | Cool, true pastel purple | Level 8–10 |
| Nevermore | Misty iris | Soft, cool violet that's slightly pastel | Level 8–10 |
| Nightfall | Blue | Highly saturated blue with deep purple undertones | Level 6–10 |
| Noir | Black | Black with blue undertones | Level 6–10 |
| Smoke | Grey | Grey with blue and violet undertones | Level 8–10 |
| Velvet | Eggplant | Deep but bright purple with a slight pink undertone | Level 6–10 |
| Countess | Crimson | Cool-toned red with red-violet undertones | Level 7–10 |
| Ghostblood | White toner | Balanced blend of violet and blue for toning | Level 9–10 |
| Cleopatra | Peach rose | Muted rose gold with peach undertones | Level 7–10 |
| Candy | Neon pink | UV-reactive pink with a cooler base, best on lighter levels | Level 8–10 |
| Blue Muse | Neon blue | Bright neon blue | Level 8–10 |
| Sorcery | Indigo | Indigo with cool purple and blue undertones | Level 7–10 |
| Elixir | Bright purple | Mid-tone purple with a pink base | Pre-lightened hair |
| Pyro | Blood red | Deep, cool-toned red | Level 7–10 |
Mercury, Powder, Nemesis and Sandstorm are also available. Choose your shade from the options above.
How to use
- Do not use with developer.
- Wear gloves, then apply the colour to clean, dry hair with a colour brush, saturating thoroughly.
- Process for 25–40 minutes.
- Rinse with cool water until the water runs clear.
- For the most vibrant results, pre-lighten hair first. The lighter the base, the brighter the shade.
Key ingredient
- Quinoa: a plant-based ingredient with mild bond-building properties that helps strengthen hair while it colours.
Good to know
Vegan. Formulated without PPD, ammonia, MEA, parabens or gluten. The full ingredient list varies by shade; see each tube.
Why you'll love it
Because it pairs the colour range of a fashion line with care for the hair. Shades stay bright, and hair feels stronger and shinier, even after lightening.
Frequently asked questions
Does Pulp Riot Semi-Permanent need developer?
No. It is a direct-dye colour: apply it straight from the tube to clean, dry hair. Do not mix it with developer.
How long does Pulp Riot semi-permanent colour last?
Pulp Riot says the formula lasts up to 50 washes. How long a shade stays bright depends on how light and how porous the hair is, the shade chosen and how you wash and care for your hair. Cool water and a sulphate-free, colour-safe shampoo help.
Do I need to lighten my hair first?
For vivid, true-to-tube results, yes. Most shades are designed for pre-lightened hair, and the lighter the base, the brighter the result. Pastels such as Blush, Lilac and Lemon need very light (level 8–10) hair. Deeper shades such as Noir, Velvet and Pyro show on slightly darker levels.
Can I mix shades or make pastels?
Yes. Shades are intermixable, and Clear can be added to any shade to dilute it into a softer pastel.
Is Pulp Riot Semi-Permanent vegan?
Yes. Pulp Riot describes the formula as vegan and formulated without PPD, ammonia, MEA, parabens or gluten.
Where can I buy Pulp Riot in Canada?
Curious Salons carries Pulp Riot Semi-Permanent Hair Colour in the shades listed on this page, in our Calgary salons and online with shipping across Canada.
Shop the full Pulp Riot collection at Curious Salons.
How to use
Shipping and returns
Free shipping on orders over $65 anywhere in Canada. Orders ship from our Calgary salon within 1–2 business days.
Returns and exchanges are covered by our refund policy. We're an authorised retailer, so every bottle comes from the distributor.
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