Genesis Homme Bain de Force Quotidien Daily Fortifying Shampoo

Strength, refined for him. Kérastase Genesis Homme Bain de Force Quotidien is a daily fortifying shampoo for men with weakened hair prone to thinning. It deeply cleanses the scalp, hair and beard with a cooling sensation, lifts away oil and impurities with a rich, creamy lather, and leaves hair stronger and healthier-looking. 250 ml. A Curious stylist favourite.

Key Ingredients, Explained

• Creatine: A strengthening active that helps reinforce the hair fibre.
• Ginger root extract: Helps protect hair and scalp from daily external aggressors and supports resilience.

Why We Love It

• 88% softer hair and 79% healthier-looking hair*.
• 81% say their scalp feels invigorated, balanced and revived*.
• One wash for scalp, hair and beard, with a fresh, cooling finish.

*Kérastase consumer test, 59 people, using Bain de Force Quotidien.

Best For

Men with weakened, thinning-looking or breakage-prone hair, and anyone who wants one wash for hair and beard.

How to Use

1. Apply to wet hair and scalp.
2. For a deeper clean, massage the scalp for 1 to 2 minutes.
3. Rinse thoroughly.
4. Follow with the Genesis Homme scalp serum.

Curious Stylist Tip

Take the full two minutes on the scalp massage. It's the easiest upgrade to your routine, and your scalp will feel it.

Ingredients

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Sodium Chloride, Cocamide MEA, Sodium Benzoate, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Salicylic Acid, Limonene, Creatine, Menthoxypropanediol, Linalool, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract / Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, CI 42090 / Blue 1, CI 17200 / Red 33, CI 19140 / Yellow 5, Parfum / Fragrance.

Formulas can change, so check the packaging for the current list.

Frequently Asked Questions

Does it treat hair loss?

No. Genesis Homme helps reduce hair fall caused by breakage. For thinning or hair loss, talk to a doctor or dermatologist.

Can I use it on my beard?

Yes. It cleanses scalp, hair and beard.

Can I use it every day?

Yes. It's made for daily use.

Is the bottle recycled?

Yes. It's made with 95% recycled plastic.

What styling products pair well?

Genesis Homme Spray de Force and Cire d'Épaisseur. See the full Genesis routine.

Where can I buy Kérastase in Canada?

Online at rucurious.ca, with free shipping across Canada on orders over $65, or in person at Curious salons across Calgary, Cochrane and Rocky View, Alberta. Explore the full Kérastase collection.

Is this authentic Kérastase?

Yes. Curious is an authorized Kérastase retailer, and every product is sourced directly from the manufacturer.