Yūbi Blonde Anti-Brass Purple Shampoo by Shu Uemura Art of Hair

Yūbi Blonde Anti-Brass Purple Shampoo

by Shu Uemura Art of Hair

The Yūbi Blonde Anti-Brass Purple Shampoo is a rich, cool-toned cleanser formulated to neutralize yellow and brassy hues in lightened or highlighted hair. Enriched with Japanese white peony, this violet-pigmented shampoo gently purifies while restoring softness, leaving blonde hair visibly cooler, smoother, and more radiant.

Designed for all shades of blonde, balayage, or silver hair, it enhances tone clarity and keeps color luminous between salon visits.

Benefits

• Neutralizes yellow and brassy tones

• Gently cleanses without stripping moisture

• Restores smoothness and shine

• Enhances brightness and tone purity

• Ideal for bleached, highlighted, and silver hair

How to Use

Apply to wet hair and massage through the scalp and lengths. Leave on for 3–5 minutes to allow the violet pigments to work, then rinse thoroughly. Follow with Yūbi Blonde Full Replenishing Conditioner for optimal nourishment and softness.

Key Ingredients

• Japanese White Peony Extract – hydrates, soothes, and restores softness to lightened hair.

• Violet Pigments – counteract unwanted yellow tones for a cooler, cleaner blonde.

• Gel Texture – provides even pigment distribution and gentle cleansing.

Full Ingredients (INCI)

Aqua / Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Benzyl Alcohol, Linalool, Benzyl Salicylate, Hexyl Cinnamal, Limonene, CI 60730 / Ext. Violet 2, Parfum / Fragrance, Paeonia Lactiflora Root Extract (Japanese White Peony).