SET IT STRAIGHT ARGAN STRAIGHTENING LOTION by AG

Set It Straight by AG Hair

Available in Canada at Curious Salons

For:
Wavy, curly, or frizz-prone hair that needs sleek smoothness, thermal protection, and lasting control — even in humidity.

Description:
Tame texture and smooth your style with AG Hair Set It Straight, a luxurious argan-infused straightening lotion that delivers salon-sleek results from the first blow-dry. This high-performance formula tackles waves and frizz head-on, leaving hair soft, glossy, and perfectly straight while providing powerful heat protection.

With a Smooth Factor of 5/5, it’s your ultimate ally against humidity. The blend of organic Moroccan argan oil, silk protein, and Polyquaternium-10 nourishes, strengthens, and protects each strand, while dimethicone seals in shine and shields from thermal damage. The result — silky, smooth hair that stays sleek and frizz-free all day long.

Who It’s For:
Ideal for those who love a polished, straight style and need long-lasting frizz control, shine, and protection from humidity and heat.

What It Does:

• Smooths and straightens with humidity resistance

• Provides lasting frizz control and high shine

• Protects hair from heat styling damage

• Strengthens, softens, and restores elasticity

• Leaves hair sleek, manageable, and touchably smooth

When To Use:
Use before blow-drying or flat-ironing for sleek, frizz-free, humidity-resistant results.

How To Use:
Apply evenly through damp hair before blow-drying. Use a round or paddle brush to apply tension as you smooth.

Key Ingredients:

• Argan Oil: Sustainably sourced, fair-trade, organic Moroccan argan oil rich in antioxidants and Vitamin E to smooth and repair

• Silk Protein: Adds strength, elasticity, and shine while locking in moisture

• Polyquaternium-10: Reduces static, strengthens, and enhances suppleness

• Dimethicone: Softens, smooths, and protects against heat and humidity

• Herbal Extracts: Chamomile, rosemary, sage, nettle, and hops soothe the scalp and add shine

Fragrance:
A soft, clean scent with warm, botanical undertones — elegant, fresh, and subtly luxurious.

Why You’ll Love It:
Because it’s your secret to effortless, frizz-free perfection. AG Hair Set It Straight smooths, strengthens, and protects for silky, straight styles that last — while supporting women in Morocco’s Berber tribe through fair-trade argan oil production.

Full Ingredient List:
Aqua (Water/Eau), PVP/VA Copolymer, Cetrimonium Chloride, PEG/PPG-18/18 Dimethicone, Hydroxyethylcellulose, PEG-8 Amodimethicone, Argania Spinosa Kernel Oil, PEG-40 Hydrogenated Castor Oil, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Polyquaternium-10, Panthenol, Tetrasodium EDTA, Polysorbate 20, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin.