Strength Cure Shampoo by Pureology

Strength Cure Shampoo
by Pureology

Available in Canada at Curious Salons

For
Damaged, colour-treated hair in need of strengthening, repair, and radiant softness — ideal for hair weakened by chemical, heat, or environmental stress.

Description
Pureology Strength Cure Shampoo gently cleanses while fortifying and repairing damaged, colour-treated hair. This rich, luxurious lather helps restore hair’s natural strength and elasticity, leaving it soft, resilient, and brilliantly shiny. The ZeroSulfate®, 100% vegan formula protects against colour fading with Pureology’s exclusive Antifade Complex®, infused with Sunflower Seed, Vitamin E, and a UV filter to defend against environmental damage. Enriched with Keravis, a fortifying protein complex, and Astaxanthin, a powerful antioxidant, it deeply strengthens from within — helping heal hair for the perfect balance of strength, smoothness, and vibrant colour.

Who It’s For
Ideal for anyone with damaged, brittle, or colour-treated hair seeking to rebuild strength and preserve salon-fresh colour and shine.

What It Does
• Repairs and strengthens damaged hair from root to tip
• Protects colour vibrancy with Antifade Complex®
• Provides a soft, rich lather without sulfates
• Shields against UV and environmental damage
• Leaves hair touchably soft, smooth, and radiant

When To Use
Use daily or as needed for gentle cleansing and strengthening care.

How To Use
Apply a small amount to wet hair. Lather and massage gently through the scalp and lengths. Rinse thoroughly and follow with Pureology Strength Cure Conditioner.

Key Ingredients
Keravis – A strengthening protein complex that reinforces hair from within to reduce breakage.
Astaxanthin – A potent antioxidant that helps protect and repair damaged strands.
Sunflower Seed, Vitamin E & UV Filter – Guard colour-treated hair from fading and environmental damage.
Antifade Complex® – Ensures long-lasting colour vibrancy and shine.

Full Ingredient Highlights
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Keravis Protein Complex, Astaxanthin, Sunflower Seed Extract, Tocopheryl Acetate (Vitamin E), Fragrance (Parfum).

Fragrance
A signature aromatherapy blend of raspberry, peach, and water flowers — fresh, feminine, and softly uplifting.

Why You’ll Love It
Because it’s more than a shampoo — it’s repair in a bottle. Pureology Strength Cure Shampoo restores strength and protects your colour with every wash, leaving your hair soft, glossy, and beautifully resilient.