Pureology Pure Volume Shampoo Fine Hair Volume

Pureology Pure Volume Shampoo

Volumizing Shampoo for Fine, Flat Hair

Available in Canada at Curious Salons

For

Fine, flat, limp, colour-treated, or low-volume hair that needs lightweight body, movement, fullness, and a fresh, lifted finish.

Description

Pureology Pure Volume Shampoo is a lightweight volumizing shampoo designed to enhance body and restore movement to fine, flat, colour-treated hair. This gentle cleanser helps refresh the scalp and hair while adding airy volume without heaviness.

Formulated with wheat protein and eucalyptus leaf extract, Pure Volume helps support strength, fullness, and a fresh scalp feel. Pureology describes the Pure Volume collection as crafted to deliver airy movement and lasting fullness for fine hair.

Who It’s For

Perfect for anyone with fine, thin, flat, limp, or colour-treated hair looking for a professional volumizing shampoo that leaves hair soft, clean, and beautifully lifted.

What It Does

• Gently cleanses fine and flat hair
• Adds lightweight volume and body
• Helps restore movement and fullness
• Supports colour-treated hair
• Helps hair feel fresh, soft, and airy
• Leaves hair with shine and a fuller-looking finish
• Ideal for professional salon-size home care

Formula

A lightweight, colour-safe, vegan shampoo formula powered by wheat protein and eucalyptus leaf extract. Wheat protein supports strength and volume, while eucalyptus leaf extract contributes to a lightweight feel and fresh scalp environment. The formula is also part of Pureology’s colour-care approach, created to help maintain vibrancy while delivering volume.

How To Use

Apply to wet hair. Massage into the scalp and through the lengths until lathered. Rinse thoroughly. For best results, follow with Pureology Pure Volume Conditioner.

When To Use

Use as part of your regular wash routine when hair feels flat, limp, oily, heavy, or in need of fresh volume and movement.

Key Ingredients

Wheat Protein – Helps support strength, volume, and fuller-looking body.

Eucalyptus Leaf Extract – Helps create a fresh scalp feel and lightweight finish.

Sunflower Seed Extract – Helps support colour vibrancy and shine.

Tocopherol / Vitamin E – Provides antioxidant care and supports healthy-looking hair.

Glycerin – Helps support softness and moisture balance.

Full Ingredient List

Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, PPG-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, PEG-150 Pentaerythrityl Tetrastearate, Salicylic Acid, PEG-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, CI 17200 / Red 33, Potassium Sorbate.

Fragrance

A bright aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood for a fresh, uplifting salon finish.

Why You’ll Love It

Because it gives fine hair a graceful lift without weighing it down. Pureology Pure Volume Shampoo helps cleanse, refresh, and revive flat hair so it feels fuller, softer, lighter, and beautifully full of movement.