Super hold Pomade by Layrite

Available in Canada at Denim & Smith Barbershops

For

Medium, thick, coarse, curly or hard-to-control hair that needs powerful hold, structure and long-lasting definition.

Description

Layrite Superhold Pomade is a high-hold, water-based pomade created for stubborn hair and styles that need maximum control. Its firm grip makes it easy to shape coarse, thick or curly hair while helping tame frizz, cowlicks and unruly areas.

The flexible formula provides lasting control without leaving the hair crunchy or flaky. It rinses out easily with water and leaves hair with a polished, natural-looking shine and Layrite’s signature cream soda fragrance.

Who It’s For

Ideal for:

• Medium to coarse hair

• Thick or curly hair

• Short, medium or long hair

• Hard-to-control or unruly styles

• Styles requiring height, shape or strong definition

• Pompadours, slick backs, side parts and structured looks

What It Does

• Provides strong, long-lasting hold

• Controls thick, coarse and curly hair

• Helps tame frizz, cowlicks and flyaways

• Adds shape, height and definition

• Leaves hair flexible and touchable

• Provides a natural to medium-shine finish

• Washes out easily with water

• Does not flake or leave heavy buildup

When to Use

Use whenever maximum control and lasting structure are needed. It is ideal for polished barber styles, high-volume looks, slick backs, pompadours, side parts and defined curls.

How to Use

Rub a small amount between your palms until evenly distributed.

Apply to damp hair for stronger grip, greater definition and a more polished finish. Apply to dry hair for firmer hold, increased texture and less shine.

Work the pomade through the hair from roots to ends, then shape with your fingers or a comb. Add more product gradually where additional control is needed.

Formula

A water-based pomade that delivers strong control while remaining flexible and easy to distribute. It rinses cleanly with water without leaving waxy residue or buildup.

Key Ingredients

Coconut Oil Conditioners
Help smooth the hair, reduce frizz and support moisture retention.

Castor Oil Conditioners
Help condition the hair while adding softness and natural-looking shine.

Fragrance

Features Layrite’s signature mild cream soda fragrance.

Why You’ll Love It

Layrite Superhold Pomade offers dependable control for hair that refuses to cooperate. It delivers the strength needed for structured styles while keeping the finish flexible, polished and touchable.

The water-based formula is easy to apply, easy to wash out and ideal for creating professional barbershop styles at home.

Product Details

• Product type: Water-based pomade

• Hold: High

• Finish: Natural to medium shine

• Superhold Pomade

  by Layrite

  Available in Canada at Denim & Smith Barbershops

  For

  Thick, coarse, curly, stubborn or difficult-to-control hair that needs powerful hold, structure and long-lasting definition.

  Description

  Layrite Superhold Pomade is a high-hold, water-based styling pomade created to control thick, coarse and unruly hair. Its firm grip helps shape structured styles, tame stubborn areas and keep hair looking polished throughout the day.

  The water-soluble formula distributes smoothly through the hair and delivers dependable control without the heavy, greasy residue associated with traditional oil-based pomades. It provides a polished finish with medium shine and can be restyled by adding a small amount of water.

  Ideal for slick backs, pompadours, side parts and other classic barbershop styles that require lasting control.

  Who It’s For

  Ideal for:

  • Thick or coarse hair
  • Curly or wavy hair
  • Stubborn and difficult-to-control hair
  • Medium to longer hairstyles
  • Hair with cowlicks or unruly areas
  • Structured and classic barber styles

  What It Does

  • Provides strong, long-lasting hold
  • Controls thick, coarse and curly hair
  • Helps tame cowlicks, frizz and stubborn areas
  • Adds shape, structure and definition
  • Creates a polished finish with medium shine
  • Helps hair retain moisture and natural lustre
  • Can be restyled with a small amount of water
  • Washes out easily without greasy buildup

  When to Use

  Use whenever a hairstyle requires firm control, lasting structure and a polished finish.

  It is particularly suited to pompadours, slick backs, side parts, combed styles and other looks that need height, shape or dependable all-day hold.

  How to Use

  Scoop out a small amount and rub it thoroughly between your palms until softened.

  Apply evenly through the hair from roots to ends.

  Apply to damp hair for easier distribution, stronger grip and a more polished finish. Apply to dry hair for increased hold, separation and texture.

  Shape with your fingers or a comb. Add more product gradually where additional control is needed.

  To restyle throughout the day, lightly dampen the hair and reshape.

  Formula

  A water-based, water-soluble pomade formulated with styling polymers, conditioning agents and wax-derived ingredients.

  PVP helps create firm structure and lasting hold, while coconut- and castor-oil-derived conditioning ingredients help smooth the hair, retain moisture and add natural-looking shine. PEG-8 Beeswax supports control and definition, while PEG-8 Methicone helps improve smoothness and manageability.

  The formula rinses out more easily than a traditional oil-based pomade and is designed to provide powerful control without leaving a heavy or greasy residue.

  Key Ingredients

  Coconut-Oil-Derived Conditioners
  Help smooth the hair, retain moisture and reduce frizz while improving softness and natural lustre.

  Castor-Oil-Derived Conditioners
  Help condition the hair and contribute to a smoother, more polished finish.

  PVP
  A styling polymer that helps provide firm hold, structure and lasting style retention.

  PEG-8 Beeswax
  Helps add control, shape and definition while supporting a polished finish.

  PEG-8 Methicone
  A conditioning ingredient that helps improve slip, smoothness and manageability.

  Fragrance

  Features Layrite’s signature sweet, clean cream soda fragrance with a classic barbershop character.

  Why You’ll Love It

  Layrite Superhold Pomade provides the strength needed to control stubborn hair while maintaining a clean, polished appearance.

  Its water-based formula delivers the hold of a traditional pomade with easier application and washout. It is an excellent choice for creating structured styles that need to remain sharp, defined and controlled throughout the day.

  Product Details

  • Product type: Water-based styling pomade
  • Hold: High
  • Shine: Medium
  • Finish: Polished and defined
  • Hair types: Thick, coarse, curly and difficult-to-control hair
  • Hair lengths: Short, medium and long
  • Water-soluble formula
  • Restylable with water
  • Washes out easily
  • Signature cream soda fragrance
  • Size: 120 g / 4.25 oz

  Full Ingredient List

  Water (Aqua), Ceteareth-25, PEG-7 Glyceryl Cocoate, Polysorbate-20, PVP, Propylene Glycol, PEG-7 Hydrogenated Castor Oil, PEG-8 Beeswax, Fragrance (Parfum), PEG-8 Methicone, DMDM Hydantoin, Methylparaben, Red 4 (CI 14700), Yellow 5 (CI 19140).

  Hair types: Medium, thick, coarse and curly hair

• Hair lengths: Short to long

• Flexible finish

• Water-soluble

• Easy to rinse out

• Signature cream soda scent

• Available sizes: 42 g, 120 g and 297 g