ColorProof
SignatureBlonde Violet Shampoo
Regular price $39.00
Unit price per
Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.
Tamarind, Rose Petal & Coconut Essence
Delivers 96% color retention after 10 washes*
• Extra gentle cleansing without stripping color
• Brightens, illuminates, and adds luminous, glossy shine
• Dramatically increases tensile strength and elasticity while nourishing and smoothing
• Never dries out hair like typical purple shampoos
• Provides unsurpassed color and heat protection
• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color
• Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening
• Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine
• Advanced ColorLast System™ featuring:
• Chromaveil® and Heliogenol® for full spectrum color protection
• FlexShield Technology for heat protection up to 450°
• A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair
• Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect
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